As of 26 May 2012, the EU's ePrivacy and Communications Directive will require, by law, all web visitors to be asked for their consent by websites wanting to install cookies on their internet browser. Feeling daunted and unprepared? You’re not the only one. A survey taken earlier this month by KMPG shows that 95% of all major UK organisations’ websites don’t comply with the new EU Directive. Anecdotal reports show that many organisations are still in the dark, believing that...

Last time on Behind the Browser we took a look at a few Twitter campaigns that backfired dramatically – both Habitat and McDonald’s attempts at marketing via Twitter failed because they were poorly thought through. However, there are plenty of companies seeing their profiles raised through successful, well thought out and innovative “Tweetathons”, “Twontests” (contests held on Twitter), and “Hashtags”. As I’ve mentioned many times on these...

A few months ago on Behind the Browser I took a look at marketing via social media and why it may or may not work for your organisation. Well just last month global fast food giants McDonalds undertook a disastrous social media marketing campaign on Twitter, that had to be pulled within hours of it being launched. But McDonalds aren’t the only ones to fall foul on Twitter, so I thought I’d ask the question, ‘to tweet or not to tweet…?’ Part One – ‘Not...

On Wednesday 18th January large parts of the World Wide Web ceased to function with hundreds of websites shut down for the day. Reddit, the news sharing site, had its content blacked out; search engine giant, Google had its logo blacked out, and more notably the worlds’ 6th most popular website (and almost everyone’s first port of call when seeking knowledge) Wikipedia, closed down for 24 hours and presented its visitors with this message: "Imagine a World Without Free...

6 - Category Structure for your ContentIt may sound obvious but, from the beginning, you should be thinking about your content and where it is going on your website. What sort of pages will your content appear on? A feature homepage? News pages? Product pages? Directories? Blogs? Contact pages? It may sound obvious, but you’d be surprised how many clients get distracted with layouts and design without thinking about the content that will be populating these pages. An analogy we use is,...