«Private Sector Case Studies

Weavers Wines

Weavers of Nottingham supply a comprehensive range of rare and sought after wines, spirits and liqueurs.

Their award winning website is designed to offer customers an alternative purchasing channel, display the latest news and reviews, publicise special offers and provide information about Weavers 100 year history.

Visitors who have a particular interest in any products and services, or who want to keep abreast of what's new at Weavers can register for a free e-newsletter.

The website has been designed to be very easy to use whilst offering the kinds of functionality that buyers want. For example, customers can search for products by type (e.g. wines, whiskies), colour, grape, country, region or alternatively by keyword or vintage. It also offers a personalised service where customers can view past orders and create their own wine lists.

All products on the site (over 1,000) are linked to Weavers accounts software, thereby eliminating the need to maintain separate systems.

Consequently, there is never a discrepancy between Weavers records and the product information displayed on their website.

Furthermore, any wines marked as new or special within the back-end database are automatically displayed as such on the website.

Out of stock items are also clearly marked as 'Out of Stock - Notify me’. Customers clicking on such an item automatically receive an email notification from Weavers when it is available.

Since its launch in October 2000, the site has surpassed Weavers’ expectations, with orders exceeding forecasts by 20%. The site is experiencing an approximate 10% growth per month.

To date, the site has won the regional prize for the E-Commerce Awards, sponsored by the DTI.

The site has also been nominated for both the Evening Post's Powergen sponsored Small Business of the Year Award and its Blank Bankart backed Business Innovation Award.

Weaver Wines - [1.38 MB] See how EasySite™ CMS has helped Weaver Wines meet their content management requirements.