The call came in on Thursday 22nd October with the exciting news that this year’s X Factor charity single would be in aid of Great Ormond Street Hospital Children’s Charity (www.gosh.org). GOSH manage their website using EasySite CMS and needed to launch a microsite in just three days, with the official news release scheduled for Sunday 25th October.
Together EIBS & GOSH were able to create the X-Factor single microsite and use EasySite’s publication controls to set the website’s changes to go live the minute the news release hit the wires.
Tim Johnson, Executive Director at Great Ormond Street Hospital Charity commented:
"Thank you for turning the X factor templates around in double-quick time and then providing the weekend cover…you were changing images and reformatting for us at all hours, way beyond your remit. And – critically – you delivered the 09.00 publishing time-line on Sunday absolutely to the minute.
This charity record is incredibly important to us and over the next month we will be doing all we can to maximize the opportunity this high profile event proffers. It is wonderful to think EIBS will be there to support us all the way and we are very grateful for that!"
Bruce Groves, Head of Business Development at EIBS said:
"We’re delighted with our partnership with Great Ormond Street Hospital Charity. Being involved in the exciting news that this year’s X Factor charity single proceeds will benefit them enormously, we had no hesitation in providing the level of support required to help launch the microsite in such a short timescale. However, for us the star of the show was EasySite CMS, which GOSH use to power their sites. GOSH were able to create all the content in advance and set the automated publish date to ensure the site went live at precisely the right time to coincide with the news release. As EasySite completely separates content and its presentation they were able to create the microsite while the design stylesheets were being worked on and approved. We’re certain that this year’s X Factor Charity single will be hugely successful and provide vital funds for such a worthwhile cause."
Notes to Editors:
EIBS is one of the leading Content Management Systems (CMS) vendors in the UK, with clients in the public, private and not-for-profit sectors. Our clients’ websites are powered by our flagship CMS product, EasySite™.
For more information about this press release and EasySite™ CMS, visit www.eibs.co.ukor email at info@eibs.co.uk
