Targeting content to specific audiences
EasySite features dynamic 'page variants' of a default master page as part of the core solution. Site administrators are able to define as many variant types as they require in order to provide different content to different audiences. A good use of this is language variant pages; each master page can have unlimited language variants allowing the visitor to select their preferred language for browsing the site. Alternatively, variants can be used to display different content based on the visitor type e.g. retail, supplier, wholesaler etc.
A key component of this system is content inheritance - this allows the author to only change specific sections of the master page content for target audiences. Original content from the master page is then maintained by EasySite throughout all variants of the page. By utilising this functionality, you could have a selection of page variants which contain the same introductory text but have different price lists for retailers, suppliers etc. Any changes to the introductory text on the master page will be automatically reflected in each variant.